Fast Company: Over 1,000 shopping sites, from J.Crew to Walmart, are deceiving users, study shows

Over 1,000 shopping sites, from J.Crew to Walmart, are deceiving users, study shows
"Would you like 15% off your purchase?" reads a pop-up on RadioShack's website. The first option below it, colored in bright red, exclaims, "Yes! I'd like the discount." But the opt-out option reads, "No thanks, I like full price." [Image: courtesy Princeton University] This is an example of confirm-shaming. It's a type of dark pattern—a user interface that is intentionally deceptive or manipulative—that's often found on e-commerce websites. Researchers at Princeton University recently built a

Read in Fast Company: https://apple.news/Ak9kayX4iR_qDKW_SAb9ikw


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